Remember the Semmelweis reflex? Also known as the Semmelweis effect, described the tendency to reject new evidence or knowledge that contradicts established norms, beliefs or paradigms, often with strong emotional resistance.
Please share this brilliant video, by a doctor (Nancy Malek) for doctors, with family & friends who are medics. Uninformed healthcare workers are causing harm, not just to patients but also themselves & their loved ones. Their trauma (working on the frontline at the start of the pandemic) is being exploited.
It's a brilliant piece of communication targeted at healthcare workers. It could be the thing that cuts through with someone you know. Please share widely: With medics & beyond🙏
Resources & references here👇
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